It is not the first time that a brand is associated with an automotive firm to get a special edition of a product. This is the case that we present today: the OnePlus 6T McLaren Edition. Recently, we have found similar cases like the Huawei Mate RS Porsche Design or the Land Rover Explore.
In these cases, brands take advantage of these special editions to include certain features that were not seen in the initial model. This update, to call it in some way, is focused on the aesthetics and the value that the popularity of the automotive firm can bring to the product.
Marketing is one of the aspects to be taken into account in these special editions, which is why it means associating with such firms, which enjoy great popularity worldwide. So it is usual that in their aesthetics include some element of these brands. This happens in the OnePlus 6T McLaren Edition, which has the McLaren logo on the back.
Continuing to focus on its aesthetics, this mobile phone has a thin orange line on its sides making reference to the representative colors of the British firm. In the case of software, it also has personalized elements of the automotive brand. The OnePlus 6T McLaren Edition presents four new features compared to the rest of the models of the brand. The first one is aesthetics, to which we must add the fast loading system as well as the storage memory and the maximum RAM.
Focusing on this last aspect, the McLaren edition exceeds 8 GB of RAM, with which the rest of the company’s phones count, and rises to 10 GB, being the current maximum in the smartphone market. Regarding the fast charging system, its new charge Warp Charge 30 allows to obtain the necessary battery for a day of autonomy with only 20 min of load. The love of speed has been the link between this OnePlus and McLaren. This special edition has been released in December in Europe and North America and its starting price is 699 euros.