Bugatti is one of those manufacturers that do not follow trends. They have been with their 8.0-liter W16 mechanics since 2005, with the launch of the Bugatti Veyron. While it is true that it has received modifications in its substitute, the Bugatti Chiron, the essence remains. Although the strict emission regulations that are in the making seem to also change the mindset of Molsheim. In fact, it seems that Bugatti will have an electric car to expand its range.
We already talked about the future of the brand going through electrification and that it would make them rethink the strategy around W16. But now we are referring to a second model that would add to the current Chiron and that would occupy a lower place within the range. If the hyper car exceeds more than two million euros in price, the electric future would be positioned as an access vehicle, since its price would be between 500,000 and one million euros.
The formula to follow is still unclear, but in this format great four-seater tourism or even an SUV would make sense. Both possibilities would make some sense and have been taken into account by Bugatti. On the one hand there is the Bugatti 16C Galibier prototype that they launched a decade ago and that was going to lead to a production sedan. On the other, the possibility of making a crossover has been making sense in recent years with the launch of models such as the Bentley Bentayga, the Lamborghini Urus or the Rolls-Royce Cullinan.
The main challenge of this project, the electric Bugatti, is to be profitable over time. The brand is known for its technical complexity, which has even led them to lose money for each car sold (as was the case with the Veyron), but now they have improved their profitability and seek to grow commercially. The objective would be planted in the 600 units per year, quite ambitious if we take into account that currently they do not reach 100 units per year. We will see how the arrival of a second model is faced and how is that electrical system.